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It takes 7 seconds for someone to make their first impression of your company, you need to make it count. Knowing where you sit in your market is essential, are you a Toyota or Ferrari? Both brands know where they sit in their industry and make sure every touchpoint is relevant to their target audience.
65% of brands have long standing returning customers, because they expect the same standard of service they've received for many years. A good example of this in a day to day scenario is the toothpaste you buy, more often than less you'll choose the same brand, perhaps Colgate or Oral B because you've used it for so long and know it will taste great every time.
Coca Cola spend on average £4 Billion a year on branding, this is of course on a larger scale but they've evolved the brand so well for years and years, to the point you can now remove the Coca Cola font and that shade of red still makes them instantly recognisable.
In 2022 it's now estimated we see around 10,000 adverts every single day, you might only be able to remember one or two of those if they stood out to you. That's why it's so crucial to stay true to your brands core values and guidelines. From social posts, to email campaigns or out of home advertising - all of these strategies need to have consistent brand messaging. When done well, the results are incredible.
We manage this for a number of brands, and can do the same for you.
Our mission is to give companies the power you need.